Esprit de Cream

Edward, dishing the scoop.

I recently had the pleasure of wandering in downtown LA on a balmy summer's night. Once you leave the shiny business and museum district and head South and East, the streets start to feel softer, freer, like old familiar shoes (well worn, a bit scuffed, perhaps a bit pungent, too). People were hanging out on corners, browsing at the Last Bookstore, waiting for the bus - it's a real live gritty city, alright.

So imagine my surprise when I saw a brand new housing complex and what I took to be a hipster bike store near Fifth and Main. A cacphony of spinning gears and bobbing wheels in a tall picture window, a queue of people staring into their phones.

Peddler's also does house calls - with a portable churn.

Once inside, it became clear that something else was going on. A dapper fellow on a roller-racer was peddling away, cranking the whole moving window art piece with every stroke - but also churning ice cream! A long chain through the wall was turning an iced tub in the back room, churning out oodles of delicious ice cream and sorbet.



"Peddler's Creamery" is the brainchild of Edward Belden and a dedicated crew of idealists who are determined to think different. PC is a Benefit Corporation, a new class of business that considers social and environmental costs, as well as profit, in their business planning.
Hey, maybe corporations can be people after all...


Edward says the hardest part was the initial funding. Once he got a few committed partners, the momentum took off. Now, there is a 'Peddler's Club' - a de facto waiting list for the honor of spinning the ice cream churn.

Sophie churns, the kinetic window art turns like a clockwork.

Their excellent ice cream and sorbet features local, organic, dairy, non-dairy and vegan ingredients. They are committed to their local neighborhood; 5% of profits are donated to social and environmental causes.
Nouveau Cyclistes are alive and well in South LA, and the food scene is all the better for it.

Hungry for more info? Check out www.peddlerscreamery.com for the, ah, scoop.

Public Transportation

Addison is bringing bike repair to the people. For those who are lazy, preoccupied, procrastinating or simply too cheap to keep their bikes in good running repair, he could be your savior. If you stop in at Insight Coffee at 8th & S on a sunny Saturday morning, you might just find him outside the front door, laying out his tools and portable bench. He's been around the bike scene in Sacramento for some time, including a stint at Edible Pedal.

Addison's neat little pop-up street shop

What we like best about his operation is the thoughtful setup of his mobile shop. A place for every thing, not  too much everything, Just what's needed for a quick Saturday morning repair. It all breaks down to fit on a Surly trailer for the trek back to his permanent shop at 23rd & S Streets.

Stop by for a nice hot coffee, freshly and expertly brewed, and  get that nagging shifter or dragging brake cheerfully adjusted by an expert - while you sip.

Who knows? you might learn something new about your bike and have a better ride home to show for it.
At the very least you could have a friendly conversation with a knowledgeable fellow, trying to make the city a better place for bikes.

You can also find Addison at his shop, Public Transportation, near the corner of 23rd & S Streets in Sacramento

Working from a Boat

Measuring the Heartbeat of a City

David Byrne always seems to be at least a step or two ahead of the curve. He's not an urban planner, but he sure could teach a thing or two to those who are, simply from his powers of observation. His book "Bicycle Diaries" holds great insights gathered while pedaling his bike in cities around the world.

Recently he reported from London that the tempo of that city seems to be about 122 beats per minute. How did he get that? Some lightweight field recording gear, a walk around the city with a simple video camera, sound and video editing, a little studio music overlay and viola - a lovely little piece of urban art.

There is more to this story and you can find it HERE.
David Byrne is a well-known creative genius, founder of the Talking Heads, writer and keen observer.

The Italian Job

Bicycle component maker Campagnolo has manged to avoid the exodus to China that seems to drive all business, like lemmings, to seek the cheapest possible labor. Italian craftsmen, each at their own stations, continue to craft the finest racing components in the world from their bright and airy plant in Vicenza.
Campy has a very loyal following, largely due to the gorgeous, sexy and sensuous quality of their racing products. We like their adherence to old-world standards, and not just from a nostalgic viewpoint Campy, like Ferarri or Rolex, remains THE world standard for quality and innovation in the cycling world.

Get the full story here - BICYCLING

DIY Bike Shop

Over in Minneapolis, a couple blokes have started an alternative to the full-fledged bike shop. Maybe you are a rider who has dropped a chain or snapped a cable on the way to work; or some nagging adjustment you meant to make slipped your mind and is bugging you. Old alternative - take the bike to a bike shop, navigate through all the beautiful but pricey new bikes, find the repair counter, drop it off for a few days, figure out how to get by without your bike and pay an irritating bill. NEW alternative - pull into the Bike Fixation, swipe your debit card and choose your pleasure (tube, tire, lube, cable etc.) put it up on the repair stand, use the provided tools  and viola - a self-actualized improvement to your steed, right before your eyes.

Sure, it's not for everyone nor every situation, but it's a great idea for some and seems like a good way to encourage riding and demystify repair. A go-to, public work station with key bicycle tools - a whereuwork gem.

Get the full story HERE