WORK. It's what we do, what we obsess over, celebrate, complain about, get paid for. We may call it Art, but it's still work. Particularly for creative types, where we do our work must have something to do with how it turns out, for better or worse - yet we rarely get to see behind the curtain.

We would like you to share something about your special place where creativity blooms. So where do you work?

Wednesday, August 7, 2013

Esprit de Cream

Edward, dishing the scoop.
I recently had the pleasure of wandering in downtown LA on a balmy summer's night. Once you leave the shiny business and museum district and head South and East, the streets start to feel softer, freer, like old familiar shoes (well worn, a bit scuffed, perhaps a bit pungent, too). People were hanging out on corners, browsing at the Last Bookstore, waiting for the bus - it's a real live gritty city, alright.

So imagine my surprise when I saw a brand new housing complex and what I took to be a hipster bike store near Fifth and Main. A cacphony of spinning gears and bobbing wheels in a tall picture window, a queue of people staring into their phones.
Peddler's also does house calls - with a portable churn.

Once inside, it became clear that something else was going on. A dapper fellow on a roller-racer was peddling away, cranking the whole moving window art piece with every stroke - but also churning ice cream! A long chain through the wall was turning an iced tub in the back room, churning out oodles of delicious ice cream and sorbet.

"Peddler's Creamery" is the brainchild of Edward Belden and a dedicated crew of idealists who are determined to think different. PC is a Benefit Corporation, a new class of business that considers social and environmental costs, as well as profit, in their business planning.
Hey, maybe corporations can be people after all...

Edward says the hardest part was the initial funding. Once he got a few committed partners, the momentum took off. Now, there is a 'Peddler's Club' - a de facto waiting list for the honor of spinning the ice cream churn.
Sophie churns, the kinetic window art turns like a clockwork.
Their excellent ice cream and sorbet features local, organic, dairy, non-dairy and vegan ingredients. They are committed to their local neighborhood; 5% of profits are donated to social and environmental causes.
Nouveau Cyclistes are alive and well in South LA, and the food scene is all the better for it.

Hungry for more info? Check out for the, ah, scoop.

No comments:

Post a Comment