|Edward, dishing the scoop.|
So imagine my surprise when I saw a brand new housing complex and what I took to be a hipster bike store near Fifth and Main. A cacphony of spinning gears and bobbing wheels in a tall picture window, a queue of people staring into their phones.
|Peddler's also does house calls - with a portable churn.|
Once inside, it became clear that something else was going on. A dapper fellow on a roller-racer was peddling away, cranking the whole moving window art piece with every stroke - but also churning ice cream! A long chain through the wall was turning an iced tub in the back room, churning out oodles of delicious ice cream and sorbet.
"Peddler's Creamery" is the brainchild of Edward Belden and a dedicated crew of idealists who are determined to think different. PC is a Benefit Corporation, a new class of business that considers social and environmental costs, as well as profit, in their business planning.
Hey, maybe corporations can be people after all...
Edward says the hardest part was the initial funding. Once he got a few committed partners, the momentum took off. Now, there is a 'Peddler's Club' - a de facto waiting list for the honor of spinning the ice cream churn.
|Sophie churns, the kinetic window art turns like a clockwork.|
Nouveau Cyclistes are alive and well in South LA, and the food scene is all the better for it.